ATL Home & Market EP9
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ATL Home & Market Podcast – Episode 9 Recap
In this episode of ATL Home & Market, Ira, Stephanie, and Josh are joined by veteran real estate adviser De Howard, team leader of The De Howard Team. Together, they take a close look at why some homes in today’s shifting market sit on the MLS without getting offers—and what smart sellers can do differently to stand out.
Watch ATL Home & Market Episode 9 now
Local Events Worth Checking Out
Stephanie shares some fun local events happening around metro Atlanta:
- Canton First Friday (June 7): Live music, local food, and family activities in downtown Canton’s charming square.
- Alpharetta Farmers Market (Every Saturday): Fresh produce, baked goods, flowers, and more—perfect for a weekend morning outing.
- Marietta Art Walk (June 7): A self-guided evening tour of downtown galleries, shops, and local artists.
“Listed” Isn’t the Same as “Marketed”
Just putting your home on the MLS isn’t enough anymore. De explains how the market has shifted from the “anything sells” pace of 2021–2022 to a more balanced, buyer-selective climate. Homes now need to be positioned, marketed, and priced strategically.
The team breaks down what effective marketing actually looks like—from photography and staging to storytelling, digital reach, and targeting the right buyer demographics.
Real Stories: From Stale Listing to Sold
Ira shares a case where a home had been sitting with no activity under another agent. With no new photos, no promotion, and no follow-up systems, the listing stalled. After relaunching the property with a Miskin Team marketing plan—including updated visuals, targeted advertising, and active communication—the home sold quickly, and above the seller’s expectations.
Josh emphasizes that many sellers don’t realize how much control they actually have when working with the right team. Presentation, access, incentives, and responsiveness all matter.
Your Home Has a Story—We Know How to Tell It
De, Stephanie, and Ira talk about how every home has a unique value, but many listings fail to communicate that. Cookie-cutter descriptions and lazy marketing don’t cut it in 2025. It takes creativity, urgency, and a clear strategy to attract serious buyers.
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